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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Ahearne, Michael"
~person:"Ehret, Michael"
~subject:"Business-to-business marketing"
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Business-to-business marketing
B-to-B-Marketing
4
Business model
2
Geschäftsmodell
2
Lieferantenmanagement
2
Supplier relationship management
2
B2B
1
Beschaffung
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Business model innovation
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Business models
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Business relationship
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Buying center
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Consumer behaviour
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Contracting research
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E-commerce
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Ecosystem
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Electronic Commerce
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Industrial marketing
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Konsumentenverhalten
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Ahearne, Michael
Ehret, Michael
Lindgreen, Adam
17
Naudé, Peter
17
Henneberg, Stephan
15
Di Benedetto, C. Anthony
11
Sharma, Arun
11
Keränen, Joona
9
Christodoulides, George
8
Cova, Bernard
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Terho, Harri
8
Ulaga, Wolfgang
8
Agnihotri, Raj
7
Casidy, Riza
7
Kleinaltenkamp, Michael
6
Möller, K. E. Kristian
6
Ritter, Thomas
6
Beverland, Michael B.
5
Eggert, Andreas
5
Johnston, Wesley J.
5
La Rocca, Antonella
5
Mohan, Mayoor
5
Mouzas, Stefanos
5
Rangarajan, Deva
5
Snehota, Ivan
5
Swani, Kunal
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Yan, Ruiliang
5
Aarikka-Stenroos, Leena
4
Andersen, Poul Houman
4
Brown, Brian P.
4
Iyer, Gopalkrishnan R.
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Jacob, Frank
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Jalkala, Anne
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Kowalkowski, Christian
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LaPlaca, Peter J.
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Markovic, Stefan
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Matthyssens, Paul
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Mora Cortez, Roberto
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Nyadzayo, Munyaradzi W.
4
O'Cass, Aron
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Ruyter, Ko de
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Salonen, Anna
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
2
Advances in services marketing
1
Handbook of business-to-business marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of Business & Industrial Marketing
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
SpringerLink / Bücher
1
The journal of personal selling & sales management : JPSSM
1
Volume 21, Issue 2
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ECONIS (ZBW)
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From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
2
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
3
Business models : impact on business markets and opportunities for marketing research
Ehret, Michael
;
Kashyap, Vishal
;
Wirtz, Jochen
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 649-655
Persistent link: https://www.econbiz.de/10010211455
Saved in:
4
Impact of outsourcing on business-to-business marketing : an agenda for inquiry
Ahearne, Michael
;
Kothandaraman, Prabakar
- In:
Industrial marketing management : the international …
38
(
2009
)
4
,
pp. 376-378
Persistent link: https://www.econbiz.de/10003865272
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