Business models : impact on business markets and opportunities for marketing research
Year of publication: |
2013
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Authors: | Ehret, Michael ; Kashyap, Vishal ; Wirtz, Jochen |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 5, p. 649-655
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Subject: | Business models | Industrial marketing | Entrepreneurial marketing | Technology marketing | Contracting research | Marketing | Geschäftsmodell | Business model | Marktforschung | Market research | Marketingmanagement | Marketing management | B-to-B-Marketing | Business-to-business marketing |
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