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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Ahearne, Michael"
~person:"Kumar, V."
~person:"Lim, Weng Marc"
~subject:"Brand image"
~subject:"Climate change"
~subject:"Markenimage"
~subject:"Marketingmanagement"
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Brand image
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Ahearne, Michael
Kumar, V.
Lim, Weng Marc
Di Benedetto, C. Anthony
7
Lindgreen, Adam
7
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4
Terho, Harri
4
Blankson, Charles
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business-to-business marketing
2
Journal of business research : JBR
1
Journal of marketing
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
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2
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
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