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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Aspara, Jaakko"
~person:"Swani, Kunal"
~person:"Terho, Harri"
~subject:"Consumer behaviour"
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Aspara, Jaakko
Swani, Kunal
Terho, Harri
Mohan, Mayoor
5
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
3
Marketing letters : a journal of research in marketing
3
European journal of marketing : EJM
1
International journal of physical distribution and logistics management
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ECONIS (ZBW)
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1
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
2
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
3
Editorial: blurring boundaries between B2B actors and consumers in supply networks of contemporary business models
Aspara, Jaakko
;
Grant, David B.
;
Holmlund, Maria
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 76-77
Persistent link: https://www.econbiz.de/10012490941
Saved in:
4
Consumer involvement in supply networks : a cubic typology of C2B2C and C2B2B business models
Aspara, Jaakko
;
Grant, David B.
;
Holmlund, Maria
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 356-369
Persistent link: https://www.econbiz.de/10012501980
Saved in:
5
The benefits of meeting buyer privacy expectations across information, time, and space dimensions
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 14-26
Persistent link: https://www.econbiz.de/10014334339
Saved in:
6
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
;
Assaf, …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 77-87
Persistent link: https://www.econbiz.de/10011707068
Saved in:
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