What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Year of publication: |
April 2017
|
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Authors: | Swani, Kunal ; Milne, George R. ; Brown, Brian P. ; Assaf, A. Georges ; Donthu, Naveen |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 62.2017, p. 77-87
|
Subject: | Business-to-business | Facebook | Marketing communications | Social media | Word of mouth | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Kommunikation | Communication | Konsumentenverhalten | Consumer behaviour |
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