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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Aubry, Mathilde"
~subject:"Internet marketing"
~subject:"Netzwerkökonomik"
~subject:"SME"
~subject:"Supplier relationship management"
~subject:"United States"
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Aubry, Mathilde
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Multi-sided platforms in B2B contexts : the role of affiliation costs and interdependencies in adoption decisions
Loux, Patrick
;
Aubry, Mathilde
;
Tran, Sébastien
; …
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 212-223
Persistent link: https://www.econbiz.de/10012162524
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