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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Belz, Christian"
~person:"Beverland, Michael B."
~person:"Kumar, V."
~person:"Lilien, Gary L."
~person:"Pförtsch, Waldemar A."
~subject:"Direct marketing"
~subject:"Markenführung"
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Belz, Christian
Beverland, Michael B.
Kumar, V.
Lilien, Gary L.
Pförtsch, Waldemar A.
Christodoulides, George
5
Brown, Brian P.
2
Casidy, Riza
2
Ewing, Michael
2
Ind, Nicholas
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Iyer, Pramod
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Leek, Sheena
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Lindgreen, Adam
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Markovic, Stefan
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Mohan, Mayoor
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Nyadzayo, Munyaradzi W.
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O'Cass, Aron
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Paswan, Audhesh
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Pitt, Leyland F.
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Singh, Jaywant
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Alhidari, Abdullah Mohammed
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Industrial marketing management : the international journal for industrial and high-tech firms
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Market orientation : transforming food and agribusiness around the customer
1
Pforzheimer Forschungsberichte
1
Schriften zu Dialogmarketing 'revisited'
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
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1
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
2
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
3
From strategy to tactics : building, implementing, and managing brand equity in business markets
Lindgreen, Adam
;
Beverland, Michael B.
;
Farrelly, Francis
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1223-1225
Persistent link: https://www.econbiz.de/10008807167
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