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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Boldosova, Valeriia"
~person:"Gupta, Suraksha"
~subject:"Big data"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Telling stories that sell : the role of storytelling and big data analytics in smart service sales
Boldosova, Valeriia
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 122-134
Persistent link: https://www.econbiz.de/10012212429
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2
Role of big data and social media analytics for business to business sustainability : a participatory web context
Sivarajah, Uthayasankar
;
Irani, Zahir
;
Gupta, Suraksha
; …
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 163-179
Persistent link: https://www.econbiz.de/10012212455
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