Telling stories that sell : the role of storytelling and big data analytics in smart service sales
Valeriia Boldosova
| Year of publication: |
2020
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|---|---|
| Authors: | Boldosova, Valeriia |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 86.2020, p. 122-134
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| Subject: | Storytelling | Big data analytics | Smart service | Customer reference | Customer-supplier relationships | Big Data | Big data | Narrative Methode | Narrative method | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.12.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012212429