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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Boldosova, Valeriia"
~person:"Jabbar, Abdul"
~subject:"Big data"
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Boldosova, Valeriia
Jabbar, Abdul
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Industrial marketing management : the international journal for industrial and high-tech firms
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Real-time big data processing for instantaneous marketing decisions : a problematization approach
Jabbar, Abdul
;
Akhtar, Pervaiz
;
Dani, Samir
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 558-569
Persistent link: https://www.econbiz.de/10012372716
Saved in:
2
Telling stories that sell : the role of storytelling and big data analytics in smart service sales
Boldosova, Valeriia
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 122-134
Persistent link: https://www.econbiz.de/10012212429
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