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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Bouckaert, Jan"
~person:"Fehrer, Julia"
~person:"Krafft, Manfred"
~person:"Meyer, Anton"
~subject:"Loyalty program"
~subject:"Theorie"
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Relationship marketing
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Bouckaert, Jan
Fehrer, Julia
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Meyer, Anton
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Industrial marketing management : the international journal for industrial and high-tech firms
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
2
Banking 2000 : Perspektiven und Projekte ; Hermann Meyer zu Selhausen zum 60. Geburtstag
1
Betriebswirtschaftliche Studien
1
CESifo Working Paper
1
CESifo Working Paper Series
1
CESifo working papers
1
Customer engagement marketing
1
Die Betriebswirtschaft : DBW
1
Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
1
Direct Banking : wie virtuelle Institute das Bankgeschäft revolutionieren
1
Discussion paper / Center for Economic Research, Tilburg University
1
Discussion paper series
1
Gabler-Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Handbuch Dienstleistungs-Marketing
1
Innovationsforschung und Technologiemanagement : Konzepte, Strategien, Fallbeispiele ; [Symposium zum Gedenken an Prof. Dr. Stephan Schrader am 2. Juli 1998]
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service management
1
Marketing-Controlling
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Working papers / Faculty of Applied Economics, Universiteit Antwerpen
1
Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
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Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
2
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
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