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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Cegielski, Casey G."
~person:"Jabbar, Abdul"
~subject:"Big data"
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Cegielski, Casey G.
Jabbar, Abdul
Elia, Gianluca
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Gupta, Shivam
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Hajli, Nick
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Industrial marketing management : the international journal for industrial and high-tech firms
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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ECONIS (ZBW)
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Real-time big data processing for instantaneous marketing decisions : a problematization approach
Jabbar, Abdul
;
Akhtar, Pervaiz
;
Dani, Samir
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 558-569
Persistent link: https://www.econbiz.de/10012372716
Saved in:
2
Organizational intention to adopt big data in the B2B context : an integrated view
Sun, Shiwei
;
Hall, Dianne J.
;
Cegielski, Casey G.
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 109-121
Persistent link: https://www.econbiz.de/10012212213
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