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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Cova, Bernard"
~person:"Laplaca, Peter J."
~person:"O'Cass, Aron"
~subject:"Ambidexterity"
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Cova, Bernard
Laplaca, Peter J.
O'Cass, Aron
Sok, Phyra
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Industrial marketing management : the international journal for industrial and high-tech firms
European journal of marketing : EJM
1
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ECONIS (ZBW)
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Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas
O'Cass, Aron
;
Heirati, Nima
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 862-872
Persistent link: https://www.econbiz.de/10010404062
Saved in:
2
Examining the new product innovation : performance relationship ; optimizing the role of individual-level creativity and attention-to-detail
Sok, Phyra
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 156-165
Persistent link: https://www.econbiz.de/10011313549
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