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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Degbey, William Y."
~subject:"Bundling strategy"
~subject:"Customer retention"
~subject:"Dienstleistungsqualität"
~subject:"Selling"
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Degbey, William Y.
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Industrial marketing management : the international journal for industrial and high-tech firms
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Customer retention : a source of value for serial acquirers
Degbey, William Y.
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 11-23
Persistent link: https://www.econbiz.de/10011286983
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