Customer retention : a source of value for serial acquirers
Year of publication: |
2015
|
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Authors: | Degbey, William Y. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 46.2015, p. 11-23
|
Subject: | Customer retention | Performance | Value | Serial acquirers | Customer experience and relationship | Übernahme | Takeover | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance |
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