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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Ekinci, Yuksel"
~person:"Gupta, Suraksha"
~person:"Phau, Ian"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
~type_genre:"Systematic review"
~type_genre:"Umfrage"
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Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Brand
2
Markenartikel
2
Beziehungsmarketing
1
Brand knowledge
1
Brand value
1
Brand-reseller relationships
1
Brand–reseller relationships
1
Collaborative relationships
1
Consumer behaviour
1
Distribution network
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Emerging economies
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Inter-firm cooperation
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Knowledge management
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Konsumentenverhalten
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Lieferantenmanagement
1
Mutually beneficial relationships
1
Real-time relationships
1
Relationship marketing
1
Reseller Brand preference
1
Reseller knowledge
1
Schwellenländer
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Supplier relationship management
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Ekinci, Yuksel
Gupta, Suraksha
Phau, Ian
Christodoulides, George
3
Ewing, Michael
3
Mohan, Mayoor
3
Nyadzayo, Munyaradzi W.
3
Brown, Brian P.
2
Casidy, Riza
2
Marquardt, Adam J.
2
Pitt, Leyland F.
2
Adeola, Ogechi
1
Adomako, Samuel
1
Anaza, Nwamaka A.
1
Andersen, Poul Houman
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1
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1
Baek, Ingee
1
Balmer, John M. T.
1
Basu, Sriparna
1
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Behl, Abhishek
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Bengtsson, Maria
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Biedenbach, Galina
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Botha, Elsamari
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Brodie, Roderick J.
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Brown, Brian
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Bruhn, Manfred
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Budhwar, Pawan S.
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Bujac, Andreea I.
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1
Cao, Zixia
1
Capon, Noel
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Cheah, Isaac
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Cohen, Greg S.
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Coleman, Darren
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
11
The journal of brand management : an international journal
5
Journal of retailing and consumer services
4
Journal of fashion marketing and management
3
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
Thunderbird international business review
2
Annals of tourism research : ATR ; a social sciences journal
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
International journal of consumer studies
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of hospitality marketing & management
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing : an international journal
1
Journal of world business : JWB
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism review : the official journal of the AIEST
1
Working paper / Indian Institute of Management, Ahmedabad
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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1
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
2
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
3
Brands in, from and to emerging markets : the role of industrial relationships
Gupta, Suraksha
;
Balmer, John M. T.
;
Low, Brian
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011422655
Saved in:
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