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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Harmeling, Colleen M."
~person:"Krafft, Manfred"
~subject:"Business-to-business marketing"
~subject:"Firm performance"
~subject:"Konsumentenverhalten"
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Business-to-business marketing
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Konsumentenverhalten
B-to-B-Marketing
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Relationship marketing
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B2B marketing
1
Bundling strategy
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Consumer behaviour
1
Customer tiers
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Harmeling, Colleen M.
Krafft, Manfred
Terho, Harri
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Naudé, Peter
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Casidy, Riza
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Keränen, Joona
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Wang, Xinchun
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Bush, Alan J.
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La Rocca, Antonella
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Abosag, Ibrahim
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Hollebeek, Linda D.
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Jalkala, Anne
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Johnston, Wesley J.
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Keramati, Abbas
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Kim, Woonho
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of the Academy of Marketing Science
4
Customer engagement marketing
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of marketing
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Journal of retailing
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Springer eBook Collection / Business and Management
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SpringerLink / Bücher
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VDI-Studie
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A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
2
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
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