A configurational approach to understanding relationship characteristics in differing levels of servitization
Victoria Kramer, Manfred Krafft, Kaj Storbacka
| Year of publication: |
2024
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|---|---|
| Authors: | Kramer, Victoria ; Krafft, Manfred ; Storbacka, Kaj |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 117.2024, p. 42-65
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| Subject: | fsQCA | Business-to-business marketing | Customer-supplier relationships | Servitization | B-to-B-Marketing | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Leistungsbündel | Bundling strategy |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.12.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014531452