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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Kim, Wansoo"
~person:"Krafft, Manfred"
~person:"Van den Poel, Dirk"
~subject:"Customer satisfaction"
~subject:"Relationship marketing"
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Customer satisfaction
Relationship marketing
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B2B marketing
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Bundling strategy
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Kim, Wansoo
Krafft, Manfred
Van den Poel, Dirk
Naudé, Peter
8
Terho, Harri
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La Rocca, Antonella
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6
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Nyadzayo, Munyaradzi W.
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Kingshott, Russel P. J.
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Kleinaltenkamp, Michael
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Liu, Yi
3
Lussier, Bruno
3
Mehrabi, Hamed
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Industrial marketing management : the international journal for industrial and high-tech firms
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
27
Journal of travel and tourism marketing
7
International journal of hospitality management
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
Kundenmanagement & Electronic Commerce
3
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
3
European journal of operational research : EJOR
2
Journal of business economics : JBE
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Research
2
The service industries journal
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Zeitschrift für Betriebswirtschaft / Special issue : ZfB
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Advances in banking technology and management : impacts of ICT and CRM
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Betriebswirtschaftliche Studien
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Customer engagement marketing
1
Decision support systems : DSS ; the international journal
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Die Betriebswirtschaft : DBW
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Faculty & research / Insead : working paper series
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of research on customer equity in marketing
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of hospitality marketing & management
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Journal of marketing
1
Journal of retailing
1
Journal of service research : JSR
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Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
1
Marketing-Controlling
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schmalenbach business review : sbr
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Springer Gabler Research
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
2
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
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