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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Lundgren-Henriksson, Eva-Lena"
~person:"Marshall, Roger"
~subject:"Business-to-business marketing"
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Lundgren-Henriksson, Eva-Lena
Marshall, Roger
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Industrial marketing management : the international journal for industrial and high-tech firms
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Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Franklin, Drew
;
Marshall, Roger
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 170-181
Persistent link: https://www.econbiz.de/10012004238
Saved in:
2
Special issue on coopetition in industrial markets
Bengtsson, Maria
(
ed.
);
Kock, Sören
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011708692
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