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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Schoefer, Klaus"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Brand management
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B2B branding
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Schoefer, Klaus
Christodoulides, George
7
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Andersen, Poul Houman
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Arnett, Dennis B.
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
2
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
Journal of international marketing
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ECONIS (ZBW)
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Integrating machine learning, modularity and supply chain integration for
Branding
4.0
Yan, Ye
;
Gupta, Suraksha
;
Licsandru, Tana Cristina
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 136-149
Persistent link: https://www.econbiz.de/10013326934
Saved in:
2
Perceived globalness and localness in B2B brands : a co-
branding
perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
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