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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Zerbini, Fabrizio"
~subject:"Core competency"
~subject:"Corporate culture"
~subject:"Fusion"
~subject:"Strategic management"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing of competence : exploring the resource-based content of value-for-customers through a case study analysis
Zerbini, Fabrizio
;
Golfetto, Francesca
;
Gibbert, Michael
- In:
Industrial marketing management : the international …
36
(
2007
)
6
,
pp. 784-798
Persistent link: https://www.econbiz.de/10003507266
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