Marketing of competence : exploring the resource-based content of value-for-customers through a case study analysis
Year of publication: |
2007
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Authors: | Zerbini, Fabrizio ; Golfetto, Francesca ; Gibbert, Michael |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 36.2007, 6, p. 784-798
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Subject: | Marktforschung | Market research | Lieferantenmanagement | Supplier relationship management | Ressourcenorientierter Ansatz | Resource-based view | Kernkompetenz | Core competency |
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