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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Beziehungsmarketing"
~subject:"Branche"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Beziehungsmarketing
Branche
Werbung
Marketing management
249
Marketingmanagement
249
Business-to-business marketing
87
B-to-B-Marketing
86
Lieferantenmanagement
67
Supplier relationship management
67
Marketing
51
Relationship marketing
50
Firm performance
45
Innovation
44
Unternehmenserfolg
44
Strategic management
26
Strategisches Management
26
Market orientation
24
Resource-based view
22
Ressourcenorientierter Ansatz
22
Innovation management
21
Innovationsmanagement
21
New product development
19
Produktentwicklung
19
Dynamic capabilities
18
Dynamische Kompetenzen
18
Internet marketing
18
Online-Marketing
18
Brand management
16
Consumer behaviour
16
Konsumentenverhalten
16
Markenführung
16
Customer value
15
Kundenwert
15
KMU
14
SME
14
Selling
14
Verkauf
14
Competitive advantage
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Social Web
13
Social web
13
USA
13
United States
13
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Article
51
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Article in journal
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51
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Terho, Harri
6
Agnihotri, Raj
2
Chen, Annie Huiling
2
Eggert, Andreas
2
Gölgeci, Ismail
2
Haas, Alexander
2
Jaakkola, Elina
2
Mehrabi, Hamed
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Paswan, Audhesh
2
Peng, Norman
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Ulaga, Wolfgang
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Amrouche, Nawel
1
Andersen, Poul Houman
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Archer-Brown, Chris
1
Arnett, Dennis B.
1
Barroso, Carmen
1
Basu, Sriparna
1
Beverland, Michael B.
1
Bozkurt, Sıddık
1
Cao, Guangming
1
Chang, Yu
1
Chen, Yongjian Ken
1
Chirumalla, Koteshwar
1
Christodoulides, George
1
Clark, Moira
1
Coviello, Nicole
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Crick, Dave
1
Crick, James M.
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Davari, Arezoo
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Du, Mingfei
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Eisingerich, Andreas B
1
Falk, Tomas
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1
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1
Ford, David
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
50
Journal of strategic marketing
29
The journal of business & industrial marketing
29
Journal of retailing and consumer services
26
European journal of marketing : EJM
24
Journal of marketing communications
23
Journal of the Academy of Marketing Science
17
Business horizons
15
Journal of marketing
15
Journal of marketing management : MM
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of retailing
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Asia Pacific journal of marketing and logistics
11
International journal of internet marketing and advertising : IJIMA
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
Journal of business-to-business marketing
10
The journal of product & brand management
10
The marketing review
10
Marketing intelligence & planning
9
The journal of brand management : an international journal
9
Harvard-Business-Manager : das Wissen der Besten
8
International journal of advertising : the review of marketing communications
8
International journal of hospitality management
8
International review on public and non-profit marketing
8
Journal of advertising research
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of promotion management : JPM
8
Marketing letters : a journal of research in marketing
8
The service industries journal
8
European research studies
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of Islamic marketing : JIMA
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing analytics : JMA
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
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ECONIS (ZBW)
51
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1
Developing customer analytics capability in firms of different ages : examining the complementarity of outside-in and inside-out resources
Mehrabi, Hamed
;
Chen, Yongjian Ken
;
Keramati, Abbas
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 108-121
Persistent link: https://www.econbiz.de/10014555719
Saved in:
2
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
3
An emprical examination of customer value proposition implementation
Grimes-Rose, Marsha
;
Zboja, James J.
;
Laird, Mary Dana
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 15-26
Persistent link: https://www.econbiz.de/10014555667
Saved in:
4
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
5
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
6
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
7
Is it enough to be market-oriented? : how coopetition and industry experience affect the relationship between a market orientation and customer satisfaction performance
Crick, James M.
;
Karami, Masoud
;
Crick, Dave
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 62-75
Persistent link: https://www.econbiz.de/10013206397
Saved in:
8
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
9
How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti
;
Luoma, Jukka
;
Falk, Tomas
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
Saved in:
10
Performance implications of the buyer-supplier market orientation fit
Gligor, David M.
;
Gölgeci, Ismail
;
Newman, Christopher
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 161-173
Persistent link: https://www.econbiz.de/10012501947
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