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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Brand loyalty"
~subject:"Dienstleistungsqualität"
~subject:"Firm performance"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Brand loyalty
Dienstleistungsqualität
Firm performance
Brand equity
5
Brand image
5
Markenimage
5
B-to-B-Marketing
4
Brand management
4
Business-to-business marketing
4
Markenführung
4
Beziehungsmarketing
3
Relationship marketing
3
Brand
2
Business network
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Consumer behaviour
2
Konsumentenverhalten
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Markenartikel
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Resource-based view
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Ressourcenorientierter Ansatz
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Unternehmensnetzwerk
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Betriebliche Wertschöpfung
1
Brand trust
1
Business model
1
Business model innovation
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Business-to-business channels
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Buying center
1
Capability approach
1
Capability-Ansatz
1
Competitive advantage
1
Contract- and response-based passive opportunism
1
Customer integration
1
Customer perceived value
1
Customer perceptions
1
Customer value
1
Dynamic capabilities
1
Dynamische Kompetenzen
1
Einzelhandel
1
Emerging economies
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Emerging markets
1
Financial performance
1
Geschäftsmodell
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Horizontal strategic alliance
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Aufsatz in Zeitschrift
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Capon, Noel
1
Guo, Chiquan
1
Meissner, Svenja
1
Röth, Tobias
1
Spieth, Patrick
1
Wang, Valerie Lynette
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Wang, Yong Jian
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
6
International journal of hospitality management
5
The journal of brand management : an international journal
5
European journal of marketing : EJM
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Marketing intelligence & planning
4
The journal of product & brand management
3
African journal of business and economic research : AJBER
2
Cogent business & management
2
IIMB management review
2
Journal of business ethics : JOBE
2
Journal of hospitality marketing & management
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
Journal of service research
2
Academia : revista Latinoamericana de administración
1
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Administrative Sciences : open access journal
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Benchmarking : an international journal
1
California management review
1
Decision
1
Dutch journal of finance and management
1
Economics & finance notes
1
Global business review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International entrepreneurship and management journal
1
International journal of business and economics
1
International journal of business excellence : IJBEX
1
International journal of contemporary hospitality management
1
International journal of economics and finance
1
International journal of electronic customer relationship management : IJECRM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of pharmaceutical and healthcare marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of the economics of business
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Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
2
Building industrial brand equity on resource advantage
Wang, Yong Jian
;
Capon, Noel
;
Wang, Valerie Lynette
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 4-16
Persistent link: https://www.econbiz.de/10011887276
Saved in:
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