Building industrial brand equity on resource advantage
Yong J. Wang, Noel Capon, Valerie Lynette Wang, Chiquan Guo
| Year of publication: |
July 2018
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|---|---|
| Authors: | Wang, Yong Jian ; Capon, Noel ; Wang, Valerie Lynette ; Guo, Chiquan |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 72.2018, p. 4-16
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| Subject: | Industrial brand | Brand equity | Customer perceived value | Brand loyalty | Resource advantage theory of competition | Buying center | Markenimage | Brand image | Markenführung | Brand management | B-to-B-Marketing | Business-to-business marketing | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Wettbewerbsvorteil | Competitive advantage | Konsumentenverhalten | Consumer behaviour | Ressourcenorientierter Ansatz | Resource-based view | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2017.11.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011887276