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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Innovationsmanagement"
~subject:"Supply chain"
~subject:"USA"
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Industrial marketing management : the international journal for industrial and high-tech firms
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The future
of
B2B
marketing
theory : a historical and prospective analysis
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011775989
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