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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Search: subject_exact:"Digital goods"
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Digital goods
4
Digitale Güter
4
Beziehungsmarketing
3
Relationship marketing
3
B-to-B-Marketing
2
Business-to-business marketing
2
Content Management
2
Content management
2
Digital content marketing
2
Digital marketing
2
Digitalisierung
2
Digitization
2
Internet marketing
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Online-Marketing
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Social Web
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Social web
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Bundling strategy
1
Business model
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Business services
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Business-to-business
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Conceptualization
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Consumer behaviour
1
Customer centricity
1
Customer engagement
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Customer journey
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Customer journeys
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Dienstleistung
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Dienstleistungsinnovation
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4
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Mero, Joel
2
Bigdeli, Ali Ziaee
1
Jaakkola, Elina
1
Karjaluoto, Heikki
1
Munnukka, Juha
1
Naik, Parikshit
1
Palmer, Mark
1
Raddats, Chris
1
Salonen, Anna
1
Simmons, Geoffrey
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Siutla, Lotta
1
Terho, Harri
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Truong, Yann
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Industrial marketing management : the international journal for industrial and high-tech firms
Information economics and policy : IEP
14
Information systems research : ISR
14
Journal of management information systems : JMIS
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
National tax journal
7
Decision support systems : DSS ; the international journal
6
Journal of business research : JBR
6
CESifo economic studies : CESifo, a joint initiative of the University of Munich's Center for Economic Studies and the Ifo Institute
5
Electronic commerce research and applications
5
Information systems and e-business management : ISeB
5
International journal of intellectual property management : IJIPM
5
International journal of technology marketing : IJTMkt
5
Journal of cultural economics
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Economics letters
4
Electronic markets : the international journal on networked business
4
Journal of marketing
4
Journal of retailing and consumer services
4
Management information systems : mis quarterly
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
The journal of media economics
4
Wirtschaft und Statistik : WISTA
4
Wirtschaftspolitische Blätter
4
Decision sciences : DS
3
Inspel : international journal of special libraries ; official organ of the IFLA Division of Special Libraries
3
International journal of electronic business
3
International journal of electronic commerce : IJEC
3
International journal of production economics
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of services technology and management
3
International review of entrepreneurship : IRE
3
Jahrbuch : Referate und Beiträge der FIW-Veranstaltungen
3
Journal of economic behavior & organization : JEBO
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of media business studies
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of the Academy of Marketing Science
3
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ECONIS (ZBW)
4
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1
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
2
Creating value in servitization through digital service innovations
Raddats, Chris
;
Naik, Parikshit
;
Bigdeli, Ali Ziaee
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013326912
Saved in:
3
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
4
Reciprocal value propositions in practice : constraints in digital markets
Truong, Yann
;
Simmons, Geoffrey
;
Palmer, Mark
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 197-206
Persistent link: https://www.econbiz.de/10009513187
Saved in:
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