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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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B-to-B-Marketing
600
Business-to-business marketing
600
Lieferantenmanagement
339
Supplier relationship management
339
Beziehungsmarketing
151
Relationship marketing
151
Marketing management
83
Marketingmanagement
83
Business network
71
Unternehmensnetzwerk
71
Brand management
63
Markenführung
63
E-commerce
58
Electronic Commerce
58
Selling
58
Verkauf
58
B2B
52
Consumer behaviour
51
Konsumentenverhalten
51
Social Web
51
Social web
51
Salespeople
50
Verkaufspersonal
50
Internet marketing
47
Online-Marketing
47
Brand image
46
Markenimage
46
Value creation
45
Betriebliche Wertschöpfung
44
Customer value
39
Kundenwert
39
Bibliometrics
36
Bibliometrie
36
Marketing theory
35
Marketingtheorie
35
Innovation
31
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Marketing
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Lindgreen, Adam
17
Naudé, Peter
17
Henneberg, Stephan
15
Di Benedetto, C. Anthony
11
Sharma, Arun
11
Christodoulides, George
8
Cova, Bernard
8
Keränen, Joona
8
Terho, Harri
8
Ulaga, Wolfgang
8
Agnihotri, Raj
7
Casidy, Riza
7
Kleinaltenkamp, Michael
6
Möller, K. E. Kristian
6
Ritter, Thomas
6
Beverland, Michael B.
5
Eggert, Andreas
5
Johnston, Wesley J.
5
La Rocca, Antonella
5
Mohan, Mayoor
5
Mouzas, Stefanos
5
Rangarajan, Deva
5
Snehota, Ivan
5
Yan, Ruiliang
5
Aarikka-Stenroos, Leena
4
Andersen, Poul Houman
4
Brown, Brian P.
4
Iyer, Gopalkrishnan R.
4
Jacob, Frank
4
Jalkala, Anne
4
Kowalkowski, Christian
4
LaPlaca, Peter J.
4
Markovic, Stefan
4
Matthyssens, Paul
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Mora Cortez, Roberto
4
Nyadzayo, Munyaradzi W.
4
O'Cass, Aron
4
Ruyter, Ko de
4
Salonen, Anna
4
Swani, Kunal
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
235
Journal of business-to-business marketing
128
Journal of business research : JBR
99
SpringerLink / Bücher
88
Handbook of business-to-business marketing
35
Springer eBook Collection
34
Journal of marketing
32
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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ECONIS (ZBW)
601
USB Cologne (EcoSocSci)
1
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91
Using bibliometric research to advance the business-to-business sustainability literature : establishing an integrative conceptual framework for future application
Chabowski, Brian R.
;
Gabrielsson, Peter
;
Mena, Jeannette A.
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 527-545
Persistent link: https://www.econbiz.de/10013259137
Saved in:
92
The strategic role of social media in business-to-business contexts
Pardo, Catherine
;
Pagani, Margherita
;
Savinien, Jean
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 82-97
Persistent link: https://www.econbiz.de/10013197743
Saved in:
93
B2B marketing scholarship and the UN Sustainable Development Goals (SDGs) : a systematic literature review
Voola, Ranjit
;
Bandyopadhyay, Chinmoy
;
Voola, Archana
; …
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 12-32
Persistent link: https://www.econbiz.de/10013197754
Saved in:
94
Employees' perceptions of chatbots in B2B marketing : affordances vs. disaffordances
Lin, Xiaolin
;
Shao, Bin
;
Wang, Xuequn
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 45-56
Persistent link: https://www.econbiz.de/10013197760
Saved in:
95
Deciphering B2B marketers' concerns in marketing "with" clients : further insights into how B2B characteristics foster and inhibit UGC generation and its leverage
Aras, Ajit
;
Xu, Xin
;
Peñaloza, Lisa
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 71-81
Persistent link: https://www.econbiz.de/10013197766
Saved in:
96
Good fortune and its influence on B2B relationships : the case of the Mae Manee money solution campaign in Thailand
Koblarp Chandrasapth
;
Yannopoulou, Natalia
;
Bian, Xuemei
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 223-237
Persistent link: https://www.econbiz.de/10013197769
Saved in:
97
Measuring B2B social selling : key activities, antecedents and performance outcomes
Terho, Harri
;
Giovannetti, Marta
;
Cardinali, Silvio
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 208-222
Persistent link: https://www.econbiz.de/10013197771
Saved in:
98
Power negotiation on the tango dancefloor : the adoption of AI in B2B marketing
Keegan, Brendan James
;
Canhoto, Ana Isabel Domingos
; …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 36-48
Persistent link: https://www.econbiz.de/10013206403
Saved in:
99
Using a "lens" to re-search business markets, relationships and networks : tensions, challenges and possibilities
Ojansivu, Ilkka
;
Medlin, Christopher John
;
Andersen, …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013206407
Saved in:
100
The contemporary face of word-of-mouth in B2B contexts : new technologies, practices and challenges
Marder, Ben
;
Angell, Robert J.
;
Akarsu, Tugra Nazlil
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. A7-A11
Persistent link: https://www.econbiz.de/10014226198
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