Measuring B2B social selling : key activities, antecedents and performance outcomes
Harri Terho, Marta Giovannetti, Silvio Cardinali
| Year of publication: |
2022
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|---|---|
| Authors: | Terho, Harri ; Giovannetti, Marta ; Cardinali, Silvio |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 101.2022, p. 208-222
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| Subject: | Measurement development | MOA framework | Sales enablement | Selling | Social media | Social media strategy | Social selling | Thought leadership | Social Web | Social web | Verkauf | Online-Marketing | Internet marketing | B-to-B-Marketing | Business-to-business marketing | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2021.12.016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013197771