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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Search: subject:"Brand Management"
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Brand management
107
Markenführung
107
B-to-B-Marketing
64
Business-to-business marketing
64
Brand image
49
Markenimage
49
Lieferantenmanagement
45
Supplier relationship management
45
Beziehungsmarketing
29
Consumer behaviour
29
Konsumentenverhalten
29
Relationship marketing
29
Brand
28
Markenartikel
28
Marketing management
16
Marketingmanagement
16
Social Web
11
Social web
11
Corporate reputation
10
Firmenimage
10
B2B branding
9
Internet marketing
9
Online-Marketing
9
Brand architecture
8
Firm performance
8
Markenarchitektur
8
Unternehmenserfolg
8
Branding
7
Corporate Social Responsibility
7
Corporate social responsibility
7
Emerging economies
7
KMU
7
SME
7
Schwellenländer
7
Stakeholder
7
Betriebliche Wertschöpfung
6
Business network
6
Innovation
6
Unternehmensnetzwerk
6
Value creation
6
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Undetermined
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Article
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107
Aufsatz in Zeitschrift
107
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2
Collection of articles of several authors
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Sammelwerk
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English
107
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Christodoulides, George
7
Gupta, Suraksha
4
Kumar, V.
4
Ewing, Michael
3
Ind, Nicholas
3
Leek, Sheena
3
Lindgreen, Adam
3
Markovic, Stefan
3
Nyadzayo, Munyaradzi W.
3
Singh, Jaywant
3
Brown, Brian P.
2
Casidy, Riza
2
Gabrielsson, Mika
2
Gyrd-Jones, Richard I.
2
Hsiao, Shih-Hui
2
Iglesias, Oriol
2
Iyer, Pramod
2
Khan, Huda
2
Marquardt, Adam J.
2
Melewar, T. C.
2
Mohan, Mayoor
2
O'Cass, Aron
2
Paswan, Audhesh
2
Pitt, Leyland F.
2
Schoefer, Klaus
2
Weerawardena, Jay
2
Yan, Ruiliang
2
Abosag, Ibrahim
1
Adeola, Ogechi
1
Adomako, Samuel
1
Alhidari, Abdullah Mohammed
1
Amrouche, Nawel
1
Anaza, Nwamaka A.
1
Andersen, Poul Houman
1
Andreini, Daniela
1
Arnett, Dennis B.
1
Backhaus, Klaus
1
Baek, Ingee
1
Balmer, John M. T.
1
Bang, Nguyen
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
387
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
104
Journal of marketing communications
104
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
87
Innovatives Markenmanagement
86
Journal of marketing
81
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Research
69
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
107
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107
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1
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
2
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
3
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
4
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
5
Editorial: conscientious business-to-business organizations : status quo and future research agenda
Markovic, Stefan
;
Ind, Nicholas
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A8-A11
Persistent link: https://www.econbiz.de/10014333946
Saved in:
6
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
7
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
8
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
9
Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
10
Examining the efficacy of non-market and market driving activities of B2B international firms
Khan, Huda
;
Khan, Hina
;
Abosag, Ibrahim
;
Ghauri, Pervez N.
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 97-108
Persistent link: https://www.econbiz.de/10014369281
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