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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Search: subject:"Brand identity"
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Brand management
5
Markenführung
5
B-to-B-Marketing
4
Brand image
4
Business-to-business marketing
4
Corporate reputation
4
Firmenimage
4
Markenimage
4
Brand architecture
3
Corporate culture
3
Markenarchitektur
3
Unternehmenskultur
3
Brand identity
2
Consumer behaviour
2
Corporate Social Responsibility
2
Corporate brand identity
2
Corporate social responsibility
2
Konsumentenverhalten
2
Lieferantenmanagement
2
Personality psychology
2
Persönlichkeitspsychologie
2
Stakeholder
2
Supplier relationship management
2
Attitude
1
B2B branding
1
Beziehungsmarketing
1
Blockchain
1
Brand authenticity
1
Brand governance
1
Brand identity salience
1
Business ethics
1
Business markets
1
Business network
1
Business start-up
1
Business-to-business
1
Categorization theory
1
Co-creation
1
Consistent communication
1
Corporate branding
1
Corporate ethical identity
1
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7
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English
7
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Anand, Ankit
1
Andersen, Poul Houman
1
Bag, Surajit
1
Basu, Sriparna
1
Behl, Abhishek
1
Budhwar, Pawan S.
1
Bujac, Andreea I.
1
Dwivedi, Yogesh Kumar
1
Gupta, Shivam
1
Gyrd-Jones, Richard I.
1
Iglesias, Oriol
1
Ind, Nicholas
1
Jain, Shilpi
1
Koporcic, Nikolina
1
Kumar, Aman
1
Kumar, V.
1
Lahiri, Avishek
1
Landgraf, Polina
1
Markovic, Stefan
1
Pereira, Vijay
1
Shankar, Amit
1
Sivarajah, Uthayasankar
1
Srivastava, Gautam
1
Törmälä, Minna
1
Wilmot, Natalie
1
Åberg, Susanne
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of Product & Brand Management
56
Journal of business research : JBR
18
European Journal of Marketing
17
The journal of product & brand management
13
Journal of Consumer Marketing
10
The journal of brand management : an international journal
10
Journal of strategic marketing
8
European journal of marketing : EJM
6
Marketing Intelligence & Planning
6
Journal of Fashion Marketing and Management: An International Journal
5
Strategic Direction
5
Corporate Communications: An International Journal
4
International Journal of Retail & Distribution Management
4
Journal of Research in Marketing and Entrepreneurship
4
Journal of marketing management : MM
4
EuroMed Journal of Business
3
International Marketing Review
3
Journal of Business Research
3
Journal of Place Management and Development
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing and consumer services
3
Qualitative Market Research: An International Journal
3
Strategy & Leadership
3
Working Papers de Gestão (Management Working Papers)
3
Business horizons
2
Economics Papers from University Paris Dauphine
2
Human Resource Management International Digest
2
International Journal of Contemporary Hospitality Management
2
International Journal of Culture, Tourism and Hospitality Research
2
International journal of business excellence : IJBEX
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
International review on public and non-profit marketing
2
Journal for global business advancement : JGBA
2
Journal of Business Strategy
2
Journal of Service Management
2
Journal of family business management : JFBM
2
Journal of fashion marketing and management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
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ECONIS (ZBW)
7
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7
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date (oldest first)
1
The effect of corporate ethical responsibility on social and environmental performance : an empirical study
Bag, Surajit
;
Srivastava, Gautam
;
Gupta, Shivam
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 356-370
Persistent link: https://www.econbiz.de/10014531678
Saved in:
2
Green
brand
identity
and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
3
You or an imposter? : how to protect
brand
identity
in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
4
Categorization of organizational reputation and subordinate organizations' global funding outcome : a higher education perspective
Anand, Ankit
;
Kumar, V.
;
Lahiri, Avishek
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 130-144
Persistent link: https://www.econbiz.de/10014456190
Saved in:
5
Corporate sustainable
brand
identity
work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
6
Corporate
brand
identity
co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
7
Development of new B2B venture corporate
brand
identity
: a narrative performance approach
Törmälä, Minna
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 76-85
Persistent link: https://www.econbiz.de/10011774969
Saved in:
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