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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Brand
29
Markenartikel
29
Brand management
28
Markenführung
28
B-to-B-Marketing
17
Brand image
17
Business-to-business marketing
17
Markenimage
17
Lieferantenmanagement
16
Supplier relationship management
16
Consumer behaviour
14
Konsumentenverhalten
14
Beziehungsmarketing
10
Relationship marketing
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B2B branding
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Marketing management
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Marketingmanagement
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Brand loyalty
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Branding
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Betriebliche Wertschöpfung
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Brand competition
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Online-Marketing
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Christodoulides, George
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Gupta, Suraksha
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Adeola, Ogechi
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Amrouche, Nawel
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Anaza, Nwamaka A.
1
Andreini, Daniela
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Bergamschi, Mara
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Brown, Brian P.
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Capon, Noel
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Christodoulopoulou, Angeliki
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Cova, Bernard
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Cuneo, Andres
1
Davis, Donna F.
1
Deng, Qi
1
Ewing, Michael
1
Fang, Dalu
1
Fearne, Andrew P.
1
Ford, David
1
Foroudi, Pantea
1
Freytag, Per V.
1
Ghantous, Nabil
1
Golicic, Susan L.
1
Guenther, Miriam
1
Guenther, Peter
1
Guo, Chiquan
1
Gustafson, Brandon M.
1
Gölgeci, Ismail
1
Hao, Andy W.
1
He, Jiaxun
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Helm, Sabrina V.
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Henseler, Jörg
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Hsiao, Shih-Hui
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Huang, Haiyang
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Ingstrup, Mads Bruun
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Ji, Shaobo
1
Kao, Ta Wei
1
Kapitan, Sommer
1
Kemp, Elyria
1
Kemper, Joya A.
1
Kuhn, Marc
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of brand management : an international journal
290
Journal of business research : JBR
272
The journal of product & brand management
198
Journal of retailing and consumer services
164
Psychology & marketing
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
SpringerLink / Bücher
69
European journal of marketing : EJM
68
Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
Marketing intelligence & planning
44
Marketing letters : a journal of research in marketing
44
Journal of strategic marketing
41
Journal of advertising research
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
The journal of consumer marketing
38
Journal of marketing communications
37
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of the Academy of Marketing Science
34
Marketing : ZFP ; journal of research and management
34
Journal of international consumer marketing
32
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Business horizons
29
European journal of marketing
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Brands and branding
27
Journal of promotion management : innovations in planning and applied research
27
International journal of consumer studies
26
International marketing review
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
Journal of global marketing
24
Journal of retailing
24
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ECONIS (ZBW)
29
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29
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1
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
2
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
3
Restoring ecosystem brands : the role of sustainability-led innovation
Mora Cortez, Roberto
;
Freytag, Per V.
;
Ingstrup, Mads Bruun
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 79-93
Persistent link: https://www.econbiz.de/10013494037
Saved in:
4
Strategic B2B brand activism : building conscientious purpose for social impact
Kapitan, Sommer
;
Kemper, Joya A.
;
Vredenburg, Jessica
; …
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 14-28
Persistent link: https://www.econbiz.de/10014230631
Saved in:
5
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
Saved in:
6
Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi
;
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
Saved in:
7
A discursive framework of B2B brand legitimacy
Gustafson, Brandon M.
;
Pomirleanu, Nadia
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 22-31
Persistent link: https://www.econbiz.de/10012501933
Saved in:
8
Franchising brand benefits : an integrative perspective
Ghantous, Nabil
;
Christodoulides, George
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
Saved in:
9
How social media shapes the fashion industry : the spillover effects between private labels and national brands
Hsiao, Shih-Hui
;
Wang, Yen-Yao
;
Wang, Tawei
;
Kao, Ta Wei
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012212199
Saved in:
10
Should leading brand manufacturers supply private label brands to retailers : calibrating the trade-offs
Milberg, Sandra J.
;
Cuneo, Andres
;
Langlois, Catherine C.
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011990756
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