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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Internet marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
Springer eBook Collection
6
essentials
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Journal of business research : JBR
3
Journal of retailing and consumer services
3
MERCATI E COMPETITIVITÀ
3
Business horizons
2
Ekonomika, Journal for Economic Theory and Practice and Social Issues
2
European journal of marketing
2
Expert journal of marketing
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
PraxisWISSEN Marketing
2
Quick Guide
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Arbeitspapiere für Marketing und Management
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Business Guides on the Go
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
CES Working Papers
1
CES working papers
1
Central European business review : CEBR
1
Cogent Business & Management
1
Cogent business & management
1
Colombo business journal : international journal of theory & practice
1
Corporate communications : an international journal
1
Cross-cultural exposure and connections : intercultural learning for global citizenship
1
Digitale Transformation des Marketing
1
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
1
Electronic commerce research
1
European journal of international management : EJIM
1
European management journal
1
European research studies
1
Holistic Marketing Management Journal
1
International journal of Islamic marketing and branding
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
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ECONIS (ZBW)
5
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1
Digital
content
marketing
on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
2
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
3
Digital
content
marketing
in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
4
B2B brands on Twitter : engaging users with a varying combination of social media content objectives, strategies, and tactics
Juntunen, Mari
;
Ismagiliova, Elvira
;
Oikarinen, Eeva-Liisa
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 630-641
Persistent link: https://www.econbiz.de/10012291402
Saved in:
5
B2B
content
marketing
for professional services : in-person versus digital contacts
Wang, Wei-Lin
;
Malthouse, Edward Carl
;
Calder, Bobby J.
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 160-168
Persistent link: https://www.econbiz.de/10012107704
Saved in:
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