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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Mapping value in business markets : an
integrative
framework
Eggert, Andreas
;
Kleinaltenkamp, Michael
;
Kashyap, Vishal
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 13-20
Persistent link: https://www.econbiz.de/10012064154
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