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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Bottom of the pyramid
3
Developing countries
2
Emerging economies
2
Entwicklungsländer
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Innovation
2
Multinationales Unternehmen
2
Schwellenländer
2
Transnational corporation
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Armutsbekämpfung
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Base of the pyramid
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Bricolage
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Case study
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Customer integration
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Customer value
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Domestic firms
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Low income
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Ahmadi, Hormoz
1
Borchardt, Miriam
1
Chiappetta Jabbour, Charbel José
1
Getnet, Hailu
1
Grebinevych, Oksana
1
Khan, Zaheer
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Ndubisi, Nelson Oly
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O'Cass, Aron
1
Pereira, Giancarlo Medeiros
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Siahtiri, Vida
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Silva, Muthu de
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
6
Conversations and Empirical Evidence in Microfinance
5
Marketing theory
5
Technological forecasting & social change : an international journal
5
Faculty & research / Insead : working paper series
4
IDB Publications (Working Papers)
4
Journal of global marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
MERIT Working Papers
4
Business & society
3
IEEE transactions on engineering management : EM
3
International journal of business and emerging markets : IJBEM
3
International journal of emerging markets
3
Journal of Business Ethics
3
Journal of business ethics : JOBE
3
Journal of business logistics
3
Journal of international consumer marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Qualitative Market Research: An International Journal
3
UNU-MERIT Working Paper Series
3
African journal of science, technology, innovation & development : AJSTID
2
Asian journal of management cases : AJMC
2
Business horizons
2
Entrepreneurship theory and practice : ET&P
2
Innovation and sustainability in base of the pyramid markets
2
International Journal of Emerging Markets
2
International Journal of Services, Economics and Management
2
International Marketing Review
2
International business review : the official journal of the European International Business Academy
2
International marketing review
2
Journal of Consumer Marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of retailing and consumer services
2
Qualitative market research : an international journal
2
Small enterprise research
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
The European journal of development research : journal of the European Association of Development Research and Training Institutes (EADI)
2
The journal of consumer marketing
2
Universal issues and the Chinese perspective
2
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ECONIS (ZBW)
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1
The evolution of base of the pyramid approaches and the role of multinational and domestic business ventures : value-commitment and profit-making perspectives
Borchardt, Miriam
;
Ndubisi, Nelson Oly
;
Chiappetta …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 171-180
Persistent link: https://www.econbiz.de/10012289992
Saved in:
2
Transcending the pyramid : opportunity co-creation for social innovation
Silva, Muthu de
;
Khan, Zaheer
;
Vorley, Tim
;
Zeng, Jing
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 471-486
Persistent link: https://www.econbiz.de/10012291222
Saved in:
3
Supporting product innovativeness and customer value at the
bottom
of
the
pyramid
through context-specific capabilities and social ties
Getnet, Hailu
;
O'Cass, Aron
;
Ahmadi, Hormoz
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
Saved in:
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