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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Brand extension
4
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Business-to-business marketing
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Besharat, Ali
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Lambkin, Mary C.
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Liljander, Veronica
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Liu, Yeyi
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
28
The journal of brand management : an international journal
28
Marketing Science
26
The journal of product & brand management
21
Management Science
18
Psychology & marketing
17
European journal of marketing : EJM
14
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Journal of the Academy of Marketing Science
11
Brand management ; Vol. 3
10
Journal of marketing
10
International journal of production research
9
European journal of operational research : EJOR
8
Journal of retailing and consumer services
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
SpringerLink / Bücher
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
International journal of production economics
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Marketing letters : a journal of research in marketing
6
Production and operations management : an international journal of the Production and Operations Management Society
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
IEEE transactions on engineering management : EM
5
Journal of retailing
5
Research
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Manufacturing & service operations management : M & SOM
4
Omega : the international journal of management science
4
Reihe: Marketing : MAR
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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1
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
2
Expanding into new product lines in response to COVID-19 : the interplay between firm age and performance aspirations
Angelidou, Sofia
;
Lisboa, Ana Catarina Cadima
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 167-181
Persistent link: https://www.econbiz.de/10013326943
Saved in:
3
Strategic management of product and brand extensions : extending corporate brands in B2B vs. B2C markets
Liu, Yeyi
;
Foscht, Thomas
;
Eisingerich, Andreas B
; …
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 147-159
Persistent link: https://www.econbiz.de/10011871433
Saved in:
4
How co-branding versus brand extensions drive consumers' evaluations of new products : a brand equity approach
Besharat, Ali
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1240-1249
Persistent link: https://www.econbiz.de/10008807151
Saved in:
5
Leveraging brand equity in business-to-business mergers and acquisitions
Lambkin, Mary C.
;
Muzellec, Laurent
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1234-1239
Persistent link: https://www.econbiz.de/10008807160
Saved in:
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