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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Informationsmanagement in Agrar- und Ernährungswirtschaft : Bericht"
~subject:"Advertising effects"
~type:"article"
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Informationsmanagement in Agrar- und Ernährungswirtschaft : Bericht
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Search advertising placement strategy : exploring the efficacy of the conventional wisdom
Luo, Wenhong
;
Cook, David
;
Karson, Eric J.
- In:
Information & management : the internat. journal of …
48
(
2011
)
8
,
pp. 404-411
Persistent link: https://www.econbiz.de/10009411254
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