Search advertising placement strategy : exploring the efficacy of the conventional wisdom
Year of publication: |
2011
|
---|---|
Authors: | Luo, Wenhong ; Cook, David ; Karson, Eric J. |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 48.2011, 8, p. 404-411
|
Subject: | Online-Recherche | Online search | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
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