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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
Einzelhandel
Internet marketing
Markenartikel
SME
Social web
Konsumentenverhalten
780
Theory
353
Theorie
352
Social Web
303
Online-Marketing
249
USA
213
United States
213
Beziehungsmarketing
181
Relationship marketing
181
Online retailing
180
Online-Handel
180
Advertising effects
154
Werbewirkung
154
Preismanagement
151
Pricing strategy
151
Innovation
147
E-commerce
145
Electronic Commerce
145
Brand management
144
Markenführung
144
Experiment
143
Advertising
140
Werbung
136
Viral marketing
134
Virales Marketing
134
Game theory
124
Spieltheorie
124
Marketing management
114
Marketingmanagement
114
Information technology
111
Informationstechnik
111
Brand
108
Social network
104
Soziales Netzwerk
104
Competition
96
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Undetermined
674
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Article
1,151
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
Handbook
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
1,154
Collection of articles of several authors
7
Sammelwerk
7
Case study
6
Fallstudie
6
Conference paper
4
Systematic review
1
Übersichtsarbeit
1
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Language
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Bulgarian
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Chintagunta, Pradeep K.
12
Hauser, John R.
12
Tucker, Catherine
12
Gijsbrechts, Els
10
Sun, Baohong
9
Warlop, Luk
9
Neslin, Scott A.
8
Schweidel, David A.
8
Braun, Michael
7
Dekimpe, Marnik G.
7
Goldfarb, Avi
7
Iyengar, Radha
7
Jerath, Kinshuk
7
Kuksov, Dmitri
7
Liberali, Guilherme
7
Pauwels, Koen
7
Urban, Glen L.
7
Verhoef, Peter C.
7
Bijmolt, Tammo H. A.
6
Bose, Indranil
6
Bronnenberg, Bart J.
6
Li, Yung-Ming
6
Lu, Xianghua
6
Lu, Yaobin
6
Meyer, Robert J.
6
Moorthy, Sridhar
6
Muller, Eitan
6
Sattler, Henrik
6
Van Den Bulte, Christophe
6
Warkentin, Merrill
6
Wilbur, Kenneth C.
6
Zhu, Yi
6
Allenby, Greg M.
5
Chan, Tat
5
Chen, Yuxin
5
Cheung, Christy M. K.
5
Clement, Michel
5
Davison, Robert M.
5
Dukes, Anthony
5
Fader, Peter
5
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Published in...
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,655
Journal of retailing and consumer services
2,218
International journal of hospitality management
848
International journal of consumer studies
771
Psychology & marketing
764
Journal of consumer research : JCR ; an interdisciplinary bimonthly
610
Small business economics : an entrepreneurship journal
596
Technological forecasting & social change : an international journal
581
The journal of brand management : an international journal
557
Management science : journal of the Institute for Operations Research and the Management Sciences
525
Tourism management : research, policies, practice
484
The journal of product & brand management
481
Cogent business & management
480
Asia Pacific journal of marketing and logistics
453
European journal of marketing : EJM
450
Journal of retailing
450
Journal of travel and tourism marketing
428
Journal of marketing management : MM
414
International journal of retail & distribution management
410
Journal of marketing research : JMR
407
The international review of retail, distribution and consumer research
392
Journal of business ethics : JOBE
373
Journal of marketing communications
364
Industrial marketing management : the international journal for industrial and high-tech firms
359
Journal of marketing
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
357
International journal of production economics
350
International journal of entrepreneurship and small business
343
European journal of operational research : EJOR
332
Journal of fashion marketing and management
330
Marketing letters : a journal of research in marketing
327
Journal of international consumer marketing
326
Journal of the Academy of Marketing Science
326
Marketing intelligence & planning
325
International journal of contemporary hospitality management
320
Journal of consumer behaviour : an international research review
318
The journal of consumer marketing
308
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Source
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ECONIS (ZBW)
1,154
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71
How are social and mass media different in relation to the stock market? : a study on topic coverage and predictive value
Dong, Hang
;
Ren, Jie
;
Padmanabhan, Balaji
;
Nickerson, …
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013255718
Saved in:
72
How can cross-cultural virtual learning teams collaborate effectively : a longitudinal study
Yu, Xiaodan
;
Shen, Yuanyanhang
;
Cheng, Xusen
;
Bao, Ying
- In:
Information & management : the internat. journal of …
59
(
2022
)
6
,
pp. 1-25
Persistent link: https://www.econbiz.de/10013363416
Saved in:
73
How can our tweets go viral? : point-process modelling of brand content
Zadeh, Amir Hassan
;
Sharda, Ramesh
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013255731
Saved in:
74
How online reviews interact with a firm's free version strategy
Cao, Huanhuan
;
Jiang, Jinhu
;
Geng, Xianjun
- In:
Information & management : the internat. journal of …
59
(
2022
)
6
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013363430
Saved in:
75
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
76
Hybrid social media use and guanxi types : how do employees use social media in the Chinese workplace?
Zheng, Bowen
;
Davison, Robert M.
- In:
Information & management : the internat. journal of …
59
(
2022
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013271896
Saved in:
77
Identification of travel styles by learning from consumer-generated images in online travel communities
Brusch, Ines
- In:
Information & management : the internat. journal of …
59
(
2022
)
6
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013363427
Saved in:
78
The impact of e-commerce capabilities on online retailer performance : examining the role of timing of adoption
Fuller, Robert M.
;
Harding, Michelle K.
;
Luna, LeAnn
; …
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013255712
Saved in:
79
The impact of linguistic complexity on leadership in online Q&A communities : comparing knowledge shaping and knowledge adding
Lu, Xuecong
;
Jiang, Jinglu
;
Head, Milena
;
Yang, Junyi
- In:
Information & management : the internat. journal of …
59
(
2022
)
6
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013363419
Saved in:
80
The impact of power distance belief on consumers' brand preferences
Wang, Jiexin
;
Lalwani, Ashok K.
;
DelVecchio, Devon
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 804-823
Persistent link: https://www.econbiz.de/10013399613
Saved in:
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