The impact of power distance belief on consumers' brand preferences
Year of publication: |
2022
|
---|---|
Authors: | Wang, Jiexin ; Lalwani, Ashok K. ; DelVecchio, Devon |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 39.2022, 3, p. 804-823
|
Subject: | Power distance belief | Mass-market brand | Niche brand | Risk aversion | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Risikoaversion |
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