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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Electronic word-of-mouth"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Online-Handel"
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Search: subject_exact:"Mundpropaganda"
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Electronic word-of-mouth
Internet marketing
Internet
Online-Handel
Viral marketing
191
Virales Marketing
191
Social Web
113
Social web
113
Consumer behaviour
109
Konsumentenverhalten
109
Online-Marketing
99
Online retailing
65
E-commerce
35
Electronic Commerce
35
Personalisierung
25
Personalization
25
word of mouth
25
online reviews
24
social media
24
Data Mining
23
Data mining
23
user-generated content
17
Social network
16
Soziales Netzwerk
16
Advertising effects
15
Beziehungsmarketing
15
Relationship marketing
15
Werbewirkung
15
Social relations
14
Soziale Beziehungen
14
Customer integration
12
Kundenintegration
12
Confidence
11
Vertrauen
11
Advertising
10
Experiment
10
Werbung
10
Digital platform
9
Digitale Plattform
9
advertising
9
Online reviews
8
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125
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125
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English
125
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Duan, Wenjing
3
Fossen, Beth L.
3
Gopinath, Shyam
3
Mai, Feng
3
Proserpio, Davide
3
Schweidel, David A.
3
Balaji, M. S.
2
Bapna, Ravi
2
Benbasat, Izak
2
Cao, Huanhuan
2
Cenfetelli, Ronald T.
2
Godes, David
2
Hosanagar, Kartik
2
Lambrecht, Anja
2
Li, Xiaolin
2
Lin, Zhijie
2
MacMillan, Amy
2
Mumuni, Alhassan G.
2
O'Reilly, Kelley
2
Ofek, Elie
2
Tan, Yong
2
Tellis, Gerard J.
2
Tirunillai, Seshadri
2
Tucker, Catherine
2
Wang, Xin
2
Warkentin, Merrill
2
Wu, Chaojiang
2
Xu, Jingjun
2
Zhang, Dongsong
2
Zhang, Jie Jennifer
2
Zhou, Wenqi
2
Agarwal, Ritu
1
Aiken, K. Damon
1
Akrout, Houcine
1
Albuquerque, Paulo
1
Amaya Rivas, Adriana A.
1
Averbeck, Joshua M.
1
Bardhan, Indranil R.
1
Bart, Yakov
1
Basu, Rituparna
1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of internet commerce
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
83
Journal of retailing and consumer services
57
International journal of hospitality management
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
International journal of internet marketing and advertising : IJIMA
40
Information systems research : ISR
35
Tourism management : research, policies, practice
35
Journal of marketing communications
31
Electronic commerce research
28
International journal of contemporary hospitality management
24
Journal of hospitality marketing & management
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of electronic commerce research : JECR
22
International journal of electronic marketing and retailing : IJEMR
20
International journal of advertising : the review of marketing communications
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of marketing
17
Journal of travel and tourism marketing
17
Psychology & marketing
17
Journal of promotion management : innovations in planning and applied research
15
International journal of consumer studies
13
International journal of electronic commerce : IJEC
13
International journal of technology marketing : IJTMkt
13
Journal of advertising research
13
The journal of product & brand management
13
European journal of marketing : EJM
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Business horizons
11
Electronic markets : EM ; the international journal of electronic commerce and business media
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Marketing letters : a journal of research in marketing
11
Journal of consumer marketing
10
Journal of retailing
10
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ECONIS (ZBW)
125
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1
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
2
Impact of bot involvement in an incentivized blockchain-based online social media platform
Delkhosh, Fatemeh
;
Gopal, Ram
;
Patterson, Raymond A.
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 778-806
Persistent link: https://www.econbiz.de/10014365155
Saved in:
3
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
4
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
5
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
6
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
7
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
8
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
Saved in:
9
How can our tweets go viral? : point-process modelling of brand content
Zadeh, Amir Hassan
;
Sharda, Ramesh
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013255731
Saved in:
10
A growing or depreciating love? : linking time with customer satisfaction through online reviews
Xu, Xun
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10013255742
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