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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Bendle, Neil T."
~person:"Luo, Xin"
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Search: subject_exact:"Mundpropaganda"
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Social Web
3
Social web
3
Viral marketing
3
Virales Marketing
3
Consumer behaviour
2
Credibility
2
Glaubwürdigkeit
2
Konsumentenverhalten
2
Bewertung
1
Electronic word-of-mouth
1
Evaluation
1
Film
1
Film industry
1
Filmwirtschaft
1
Internet
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Internet marketing
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Kino
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1
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Product counterfeiting
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Source credibility
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information quality
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motion pictures
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movies
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online word of mouth
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piracy
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social risk
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Bendle, Neil T.
Luo, Xin
Godes, David
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Duan, Wenjing
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Fossen, Beth L.
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Mai, Feng
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Qahri-Saremi, Hamed
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Schweidel, David A.
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Xie, Jinhong
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Aral, Sinan
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Benbasat, Izak
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Bose, Indranil
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Cao, Huanhuan
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Hosanagar, Kartik
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Lin, Zhijie
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Luo, Xueming
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Mayzlin, Dina
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Narayan, Vishal
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Ofek, Elie
2
Park, Sungsik
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Rui, Huaxia
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Shin, Woochoel
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Tan, Yong
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Tellis, Gerard J.
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Tirunillai, Seshadri
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Tucker, Catherine
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Turel, Ofir
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Venkataraman, Sriram
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Viswanathan, Siva
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Electronic commerce research
1
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ECONIS (ZBW)
3
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The paradox of word-of-mouth in social commerce : exploring the juxtaposed impacts of source credibility and information quality on SWOM spreading
Cheng, Xusen
;
Gu, Yu
;
Hua, Ying
;
Luo, Xin
- In:
Information & management : the internat. journal of …
58
(
2021
)
7
,
pp. 1-11
Persistent link: https://www.econbiz.de/10013259430
Saved in:
2
Does piracy create online word of mouth? : an empirical analysis in the movie industry
Lu, Shijie
;
Wang, Xin
;
Bendle, Neil T.
- In:
Management science : journal of the Institute for …
66
(
2020
)
5
,
pp. 2140-2162
Persistent link: https://www.econbiz.de/10012234779
Saved in:
3
Examining the moderating role of sense of membership in online review evaluations
Luo, Chuan
;
Luo, Xin
;
Xu, Yun
;
Warkentin, Merrill
;
Sia, …
- In:
Information & management : the internat. journal of …
52
(
2015
)
3
,
pp. 305-316
Persistent link: https://www.econbiz.de/10010515265
Saved in:
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