//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Online-Handel"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mundpropaganda"
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Internet marketing
Internet
Online-Handel
Werbewirkung
Viral marketing
162
Virales Marketing
162
Social Web
101
Social web
101
Konsumentenverhalten
86
Online-Marketing
80
Online retailing
55
E-commerce
29
Electronic Commerce
29
word of mouth
25
online reviews
22
Data Mining
21
Data mining
21
Personalisierung
21
Personalization
21
social media
18
user-generated content
16
Social network
15
Soziales Netzwerk
15
Social relations
14
Soziale Beziehungen
14
Advertising effects
13
Beziehungsmarketing
11
Relationship marketing
11
Customer integration
10
Kundenintegration
10
Advertising
9
Experiment
9
Werbung
9
advertising
9
Digital platform
8
Digitale Plattform
8
Online reviews
8
online word of mouth
8
Electronic word-of-mouth
6
more ...
less ...
Online availability
All
Undetermined
103
Free
1
Type of publication
All
Article
136
Type of publication (narrower categories)
All
Article in journal
136
Aufsatz in Zeitschrift
136
Case study
1
Fallstudie
1
Language
All
English
136
Author
All
Duan, Wenjing
3
Fossen, Beth L.
3
Godes, David
3
Gopinath, Shyam
3
Mai, Feng
3
Proserpio, Davide
3
Schweidel, David A.
3
Bapna, Ravi
2
Benbasat, Izak
2
Bose, Indranil
2
Cao, Huanhuan
2
Cenfetelli, Ronald T.
2
Chintagunta, Pradeep K.
2
Hosanagar, Kartik
2
Kuksov, Dmitri
2
Lambrecht, Anja
2
Li, Xiaolin
2
Lin, Zhijie
2
Luo, Xin
2
Mayzlin, Dina
2
Narayan, Vishal
2
Ofek, Elie
2
Park, Sungsik
2
Qahri-Saremi, Hamed
2
Rui, Huaxia
2
Shin, Woochoel
2
Tan, Yong
2
Tellis, Gerard J.
2
Tirunillai, Seshadri
2
Tucker, Catherine
2
Viswanathan, Siva
2
Wang, Xin
2
Warkentin, Merrill
2
Wu, Chaojiang
2
Xie, Jinhong
2
Xu, Jingjun
2
Yang, Sha
2
Zhang, Dongsong
2
Zhang, Jie Jennifer
2
Zhou, Wenqi
2
more ...
less ...
Published in...
All
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
145
Journal of retailing and consumer services
109
International journal of hospitality management
83
International journal of internet marketing and advertising : IJIMA
54
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
Tourism management : research, policies, practice
49
Journal of marketing communications
45
Psychology & marketing
42
Information systems research : ISR
39
Journal of hospitality marketing & management
38
International journal of contemporary hospitality management
36
Electronic commerce research
33
Journal of travel and tourism marketing
32
European journal of marketing : EJM
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Journal of internet commerce
28
Cogent business & management
27
Journal of electronic commerce research : JECR
27
The journal of product & brand management
27
International journal of advertising : the quarterly review of marketing communications
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
International journal of advertising : the review of marketing communications
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of marketing
25
International journal of electronic marketing and retailing : IJEMR
24
Journal of advertising research
23
Journal of promotion management : innovations in planning and applied research
23
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
22
Journal of the Academy of Marketing Science
22
International journal of consumer studies
21
Marketing letters : a journal of research in marketing
21
Asia Pacific journal of marketing and logistics
20
The journal of services marketing
20
International journal of electronic commerce : IJEC
18
Journal of marketing research : JMR
18
International journal of technology marketing : IJTMkt
17
more ...
less ...
Source
All
ECONIS (ZBW)
136
Showing
1
-
10
of
136
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Disclosure in incentivized reviews : does it protect consumers?
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Management science : journal of the Institute for …
69
(
2023
)
11
,
pp. 7009-7021
Persistent link: https://www.econbiz.de/10014435450
Saved in:
2
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
3
Impact of bot involvement in an incentivized blockchain-based online social media platform
Delkhosh, Fatemeh
;
Gopal, Ram
;
Patterson, Raymond A.
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 778-806
Persistent link: https://www.econbiz.de/10014365155
Saved in:
4
The motivation paradox : understanding contradictory effects of awards on contribution quantity versus quality in virtual community
Banerjee, Shankhadeep
;
Bhattacharyya, Samadrita
;
Bose, …
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014434726
Saved in:
5
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
6
Situational contingencies in susceptibility of social media to phishing : a temptation and restraint model
Qahri-Saremi, Hamed
;
Turel, Ofir
- In:
Journal of management information systems : JMIS
40
(
2023
)
2
,
pp. 503-540
Persistent link: https://www.econbiz.de/10014302604
Saved in:
7
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
8
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
9
How can our tweets go viral? : point-process modelling of brand content
Zadeh, Amir Hassan
;
Sharda, Ramesh
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013255731
Saved in:
10
A growing or depreciating love? : linking time with customer satisfaction through online reviews
Xu, Xun
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10013255742
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->