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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Bendle, Neil T."
~person:"Cao, Huanhuan"
~subject:"Electronic word-of-mouth"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Social web"
~subject:"social media"
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Search: subject_exact:"Mundpropaganda"
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Electronic word-of-mouth
Internet marketing
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Online retailing
2
Online reviews
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Online-Handel
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Film
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Filmwirtschaft
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Free version strategy
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Manipulation
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Network economics
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Netzwerkökonomik
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Online review manipulation
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Product counterfeiting
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Bendle, Neil T.
Cao, Huanhuan
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Jensen, Matthew L.
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Li, Xiaolin
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Luo, Xin
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Mai, Feng
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Qahri-Saremi, Hamed
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Turel, Ofir
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
3
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How online reviews interact with a firm's free version strategy
Cao, Huanhuan
;
Jiang, Jinhu
;
Geng, Xianjun
- In:
Information & management : the internat. journal of …
59
(
2022
)
6
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013363430
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2
Online review manipulation by asymmetrical firms : is a firm's manipulation of online reviews always detrimental to its competitor?
Cao, Huanhuan
- In:
Information & management : the internat. journal of …
57
(
2020
)
6
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012293441
Saved in:
3
Does piracy create online word of mouth? : an empirical analysis in the movie industry
Lu, Shijie
;
Wang, Xin
;
Bendle, Neil T.
- In:
Management science : journal of the Institute for …
66
(
2020
)
5
,
pp. 2140-2162
Persistent link: https://www.econbiz.de/10012234779
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