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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of marketing communications"
~person:"Brunel, Frédéric F."
~subject:"Internet marketing"
~subject:"Internet"
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of marketing communications
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Word-of-mouth rhetorics in social media talk
Toder-Alon, Anat
;
Brunel, Frédéric F.
;
Fournier, Susan
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 42-64
Persistent link: https://www.econbiz.de/10010243431
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