Word-of-mouth rhetorics in social media talk
Year of publication: |
2014
|
---|---|
Authors: | Toder-Alon, Anat ; Brunel, Frédéric F. ; Fournier, Susan |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 20.2014, 1/2, p. 42-64
|
Subject: | electronic word-of-mouth | word-of-mouth | rhetorical methods | social media | online forum | community | Social Web | Social web | Virales Marketing | Viral marketing | Deregulierung | Deregulation | Rhetorik | Rhetoric | Online-Marketing | Internet marketing |
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