//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"E-commerce"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"MARKETING"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
E-commerce
Internet marketing
Consumer behaviour
206
Konsumentenverhalten
206
Online-Marketing
167
Social Web
160
Social web
160
Beziehungsmarketing
110
Relationship marketing
110
Brand management
84
Markenführung
84
Viral marketing
80
Virales Marketing
80
Advertising effects
69
Werbewirkung
69
Online retailing
68
Online-Handel
68
Brand image
54
Markenimage
54
Advertising
50
Werbung
50
Electronic Commerce
46
Brand
29
Lieferantenmanagement
29
Markenartikel
29
Supplier relationship management
29
Customer satisfaction
26
Kundenzufriedenheit
26
Confidence
24
Customer integration
24
Kundenintegration
24
Vertrauen
24
Social network
23
Soziales Netzwerk
23
social media
23
Website
20
Marketing management
19
Marketingmanagement
19
Social media
19
Dienstleistungsqualität
18
more ...
less ...
Online availability
All
Undetermined
167
Free
3
Type of publication
All
Article
191
Type of publication (narrower categories)
All
Article in journal
191
Aufsatz in Zeitschrift
191
Conference paper
1
Konferenzbeitrag
1
Language
All
English
191
Author
All
Loureiro, Sandra Maria Correia
4
Benitez, Jose
3
Li, Yung-Ming
3
Lin, Lien-Fa
3
Sarmento, Eduardo Moraes
3
Warkentin, Merrill
3
Wu, Ji
3
Ba, Sulin
2
Cao, Huanhuan
2
Feng, Yang
2
Guerreiro, João Pedro Silva Martins
2
Head, Milena
2
Ibrahim, Blend
2
Kim, Eunyoung
2
Kim, Mikyoung
2
Lai, Cheng-Yang
2
Li, Dahui
2
Li, Xiaolin
2
Lu, Xianghua
2
Mai, Feng
2
Rita, Paulo
2
Shen, Fuyuan
2
Sia, Choon Ling
2
Stewart, Kristin
2
Wang, Fang
2
Wang, Shan
2
Wei, Lewen
2
Wu, Chaojiang
2
Wu, Yi
2
Xue, Fei
2
Yan, Zhijun
2
Yu, Jie
2
Zhang, Dongsong
2
Zheng, Chundong
2
Zhou, Lijie
2
Ababneh, Bashar
1
Abbasi, Amir Zaib
1
Abrell, Thomas
1
Akrout, Houcine
1
Akula, Vasudeva
1
more ...
less ...
Published in...
All
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
368
Journal of retailing and consumer services
247
International journal of internet marketing and advertising : IJIMA
206
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
146
Industrial marketing management : the international journal for industrial and high-tech firms
137
SpringerLink / Bücher
119
International journal of advertising : the review of marketing communications
117
Journal of advertising research
115
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
115
Journal of marketing communications
113
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
110
Information systems research : ISR
107
Management science : journal of the Institute for Operations Research and the Management Sciences
104
International journal of electronic marketing and retailing : IJEMR
101
Journal of internet commerce
97
Electronic commerce research
96
International journal of hospitality management
91
Tourism management : research, policies, practice
83
Technological forecasting & social change : an international journal
82
International journal of technology marketing : IJTMkt
70
Journal of management information systems : JMIS
70
Cogent business & management
68
Journal of electronic commerce research : JECR
68
Springer eBook Collection
67
International journal of advertising : the quarterly review of marketing communications
65
International journal of e-business research : an official publication of the Information Resources Management Association
65
Psychology & marketing
64
Business horizons
63
International journal of electronic commerce : IJEC
63
International journal of business information systems : IJBIS
62
Journal of marketing
62
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
58
Journal of promotion management : JPM
58
The journal of product & brand management
56
International journal of electronic customer relationship management : IJECRM
55
Marketing intelligence & planning
55
more ...
less ...
Source
All
ECONIS (ZBW)
191
Showing
1
-
10
of
191
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
3
(Over)eating with our eyes : an examination of mukbang influencer
marketing
and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
4
A comparison of lifestyle
marketing
and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
5
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
6
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
7
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
8
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
9
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
10
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->