Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Year of publication: |
2023
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Authors: | Rasty, Fereshte ; Nasab, Seyyed Mohammad Tabataba'i ; Poorrezaei, Mojtaba ; Almodarresi, Seyed Mahdi Alhosseini ; Ardekani, Saeid Saeida |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 29.2023, 7, p. 1015-1052
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Subject: | multidimensional categorization | online consumer-brand engagement | social networking sites | societal marketing approach | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Gastronomie | Restaurant industry | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Virales Marketing | Viral marketing |
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