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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Online-Handel"
~subject:"Spieltheorie"
~subject:"Werbung"
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Online-Handel
Spieltheorie
Werbung
Computerspiel
12
Video game
12
Consumer behaviour
5
Game theory
5
Konsumentenverhalten
5
Social Web
4
Social web
4
Advertising
3
Advertising effects
3
Experiment
3
Internet marketing
3
Online-Marketing
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Werbewirkung
3
Brand image
2
Brand management
2
Cognition
2
Kognition
2
Markenführung
2
Markenimage
2
Motivation
2
Online retailing
2
Satisfaction
2
Social relations
2
Soziale Beziehungen
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Virtual reality
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Virtuelle Realität
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Addiction
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Advanced technology
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Advergames
1
Advertising management
1
Arbeitszufriedenheit
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1
Chen, Chongyang
1
Cheung, Christy M. K.
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Chiou, Jyh-shen
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Drennan, Judy
1
Esteves, José
1
Gong, Xiang
1
Greenhill, Anita
1
Guo, Yue
1
Hernandez, Monica D.
1
Hsiao, Cheng-chieh
1
Kožuh, Ines
1
Lee, Matthew K. O.
1
Li, Yan
1
Minor, Michael
1
Pavlič, Jani
1
Pillai, Sreejesh S.
1
Shukla, Paurav
1
Tan, Chuan-Hoo
1
Teo, Hock-hai
1
Tomažič, Tina
1
Valogianni, Konstantina
1
Vashisht, Devika
1
Yang, Xue
1
Zhang, Kem Z. K.
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the quarterly review of marketing communications
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Technological forecasting & social change : an international journal
8
Journal of business research : JBR
7
Journal of management information systems : JMIS
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Neo-simulation and gaming toward active learning
6
Electronic commerce research
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
Psychology & marketing
5
International journal of advertising : the review of marketing communications
4
International journal of electronic commerce : IJEC
4
Journal of promotion management : innovations in planning and applied research
4
Cutting edge international research
3
European research studies
3
Information systems research : ISR
3
International journal of networking and virtual organisations : IJNVO
3
International journal of production economics
3
International journal of selection and assessment : IJSA
3
International journal of sports marketing & sponsorship
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
The journal of product & brand management
3
Application of gaming in new media marketing
2
Business & information systems engineering
2
Electronic commerce research and applications
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
Electronic markets : the international journal on networked business
2
European Sport management quarterly : ESMQ
2
Information technology and management
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of advertising research
2
Journal of economic behavior & organization : JEBO
2
Journal of electronic commerce research : JECR
2
Journal of marketing education : JME
2
Journal of marketing management : MM
2
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
The impact of emerging technology influences product placement effectiveness : a scoping study from interactive marketing perspective
Pavlič, Jani
;
Tomažič, Tina
;
Kožuh, Ines
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 551-568
Persistent link: https://www.econbiz.de/10013536257
Saved in:
2
Online social games : the effect of social comparison elements on continuance behaviour
Esteves, José
;
Valogianni, Konstantina
;
Greenhill, Anita
- In:
Information & management : the internat. journal of …
58
(
2021
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012533603
Saved in:
3
Alone or together? : exploring the role of desire for online group gaming in players’ social game addiction
Gong, Xiang
;
Zhang, Kem Z. K.
;
Cheung, Christy M. K.
; …
- In:
Information & management : the internat. journal of …
56
(
2019
)
6
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012105986
Saved in:
4
Interactive effects of individual- and group-level variables on virtual purchase behavior in online communities
Shukla, Paurav
;
Drennan, Judy
- In:
Information & management : the internat. journal of …
55
(
2018
)
5
,
pp. 598-607
Persistent link: https://www.econbiz.de/10011872924
Saved in:
5
Psychological paradox of game software trial
Yang, Xue
;
Tan, Chuan-Hoo
;
Li, Yan
;
Teo, Hock-hai
- In:
Information & management : the internat. journal of …
55
(
2018
)
5
,
pp. 608-620
Persistent link: https://www.econbiz.de/10011872926
Saved in:
6
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
7
False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
Saved in:
8
The impact of online community position on online game continuance intention : do game knowledge and community size matter?
Hsiao, Cheng-chieh
;
Chiou, Jyh-shen
- In:
Information & management : the internat. journal of …
49
(
2012
)
6
,
pp. 292-300
Persistent link: https://www.econbiz.de/10009684950
Saved in:
9
Purchase behavior in virtual worlds : an empirical investigation in Second Life
Guo, Yue
;
Barnes, Stuart
- In:
Information & management : the internat. journal of …
48
(
2011
)
7
,
pp. 303-312
Persistent link: https://www.econbiz.de/10009389597
Saved in:
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